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| Raffael |
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Male |
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Raffael Altmann | creative marketing director
569 Morehouse Road Easton CT 06612
Integrated marketing specialist for
> direct marketing > brand identity > advertising > interactive > event marketing > promotions
> career
Infonetting | since ‘07 | partner
> interactive marketing strategy planning
> b2b and b2c acquisition/business development tactics and programs
> creative and executional support
> view demo:http://infonetting.com/PUSH/home2.html
creative consultant | since ’06
> won Claritin CRM business (@ EuroRSCG)
> developed comprehensive CRM campaign for Carnival Cruise Lines
> created DM campaign for UnitedHealthcare/Oxford
Meredith Corporation | ’05 - ‘06 | senior creative director
> concept development & creation of CRM programs within Meredith Integrated
Marketing
> coordinated operations and staff between NY, LA and Des Moines offices
> won 3 major New Business assignments (P&G, Hyundai, Citibank), which
generated over $13.2 MM in revenue
141 worldwide Ogilvy | ’03 - ‘04 | executive VP, creative director
> responsible for all Through-The-Line campaigns
> event marketing programs for Allied Domecq liquor brands
> supervise staff of 24
> lead concept development & coordinate New Business
Renegade Marketing Group | ’96 - ’03 | creative director, senior partner
> manage integrated marketing platform with focus on interactive, brand building,
event marketing/guerrilla, DM, print & TV advertising
> manage staff of 12 plus strategic freelance resources
> helped grow agency from a 6 person team to a full service integrated marketing
company of 48
Marketing Corporation of America | ’92 – ’96 | creative director
> direct marketing & promotions
> manage department of 18
> clients served:
• Allied Domecq • Austrian Tourist Board • Brother Electronics • Brown&Williamson
• Carnival Cruise Lines • Casio • Citibank • Clariitin • Coca-Cola • Daikin AC
• Fraser Papers • Heublein • Hyundai • IBM • Interadnet • J&J • JVC • Lipton
• Lufthansa • Nautica • Nestlé • Panasonic • P&G • Timberland
• United Healthcare/Oxford • van Heusen
> results
New Business highlights
> at Meredith, helped generate 13.2MM in revenue increase
> within three weeks time frame, developed twice the required work to win P&G scale marketing business, beating out three other companies
> won Hyundai Parts & Services business by seizing the opportunity to enter pitch at the last minute
> developed strategic platform and creative vision for DaikinAC to launch
marketing effort in US, including rebranding within global brand guidelines
proactive management
> launched Panasonic Toughbook computer marketing campaign three months ahead
of schedule in order to be introduced at annual sales meeting, resulting in doubling
of agency billings
> spearheaded the launch of panasonic.com website, two months ahead of schedule
> created Timberland marketing campaign to be turnkey, tactically and seasonally—
to be at the right place, ahead of time
> Interadnet high-impact b2b DM program achieved 77% response rate
> restructured department, established efficiency measures and upgraded technology, resulting in over 2MM in overhead savings
> leadership characteristics
> dynamic presentation skills
> manage and exceed clients’ expectations
> establish measurable goals/client satisfaction parameters
> build creative showcase - why are we in the business in the first place?
> achieve recognition from industry peers: create programs that generate PR
> be accountable on all levels
> cut through the crap and find the strategic idea
> visionary motivation
> reward, praise and promote—empower people: let them risk failure as long as
they demonstrate commitment
> have fun, but feel the pain
> awards
> many
> priorities
> cut to the chase
> spend time with my family, Tiina and the kids Alana, Alexander, Cody, Logan
> travel, know a lot about history, painting
> education
> BFA Long Island University —magna c***laude
e | raf1860@optonline.net w | www.raffaelaltmann.com c | 203 209 1184 h | 203 445 2944 |
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| Member since: |
01/15/2008 |
| Profile last updated: |
02/04/2008 |
| Current Status: |
Offline |
| Total Photos: |
1 |
| Network: |
| 1st Connections: |
6 |
| 2nd Connections: |
309 |
| 3rd Connections: |
161 |
| 4th Connections: |
9 |
| Total: |
485 |
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